Founder and Managing Director, Sally Whittle

Flea Enterprises began in 2009, when founder Sally Whittle put together a list of 100 great Mummy and Daddy blogs on her parenting blog, Who’s the Mummy and named it Top100.

A former technology journalist, Sally is a busy working Mum to her 12 year old daughter Flea (no prizes for guessing who our company is named after!). She is an experienced media commentator on all issues relating to parenting and social media, and has appeared in numerous TV and radio shows.

Eight years down the line, The Flea Network has grown to become an online community of almost 20,000 UK social media influencers, spanning four communities. Not to mention a subscription-based influencer outreach platform and a series of popular blogging events and conferences.

Events & Admin Manager, Sarah Skellern


Sarah is our all-round Photoshop Genius and fix-it person in the Flea Network office. Sarah is responsible for password and scoring queries, along with a host of other duties including creating reports and tracking projects for our clients. When she isn’t working with us, Sarah is a Mum to two young boys, and blogs their story at Toby Goes Bananas.

Lifestyle & Social Media Editor, Lucy Smith


Lucy is the person responsible for maintaining our social media content across The Flea Network. She’s also our Lifestyle Editor, meaning she helps to plan and create network content around beauty, fashion and other lifestyle topics. Lucy wears black all day errr’day and is Mama to a wild child who wears ALL of the colours. Lucy blogs at Hello Beautiful Bear.

Contributing Editor, Sally Allsop


Sally once bought a t-shirt that says, “Ketchup Tomorrow, Relish Today” which sums up her views on life.

Contributing Editor, Tracey Kifford


Tracey is a former travel journalist who started blogging to share her family’s passion for taking cruise holidays! That site evolved into the family travel blog PackThePJs, which covers all sorts of issues relating to family travel and technology. As contributing editor, Tracey is in charge of planning content for our Tots100 (parenting) and Trips100 (travel) sites, which match her interests perfectly! Tracey is also very keen on dogs, dark chocolate and red wine!

Interiors and Style Editor, Alice Castle

Alice is actually a fully-fledged novelist and Mum of two based in South London. She’s also the Interiors editor for the Flea Network and is in charge of writing content about all things pretty – whether it’s a gorgeous nursery makeover web pages.

Admin Manager, Becky Foster 

Becky is your first point of call if you have any queries about your blog account, ranking, design helps or website problems.

Communities Editor, Afra Willmore


Afra Willmore is our communities editor, working with our regional Facebook groups and helping to organise regional influencer meet-ups for our community members. She’s a former journalist turned blogger. Mainly because she was fed up of commuting every day to write about damp flats and paying a nanny for the pleasure of it.

She spends far too much time on social media so is very glad she can call it work, is in danger of becoming a mad cat lady (according to her children) and would spend every second by the sea if she could. She blogs a Yes she actually has 7 children. Yes she has a TV- why do people always ask that?

Contributing Writers

The Web Award Network welcomes freelance contributions from its members, please just drop us a line if you’re interested in featuring on our site regularly. We pay for all contributions to our site, and we’re always interested in great ideas, so if  you’re interested in working with us, then get in touch!